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The Hispanic population is quickly becoming one of the most politically powerful groups in America, especially in key states like Colorado and Florida, yet despite their dynamism, neither Party has entirely figured out how to make their message appeal to this large and diverse demographic.
Our Senior Political Analyst Michelle Diggles joined C-SPAN to discuss how both Republicans and Democrats must change their taglines in order to appeal to the Hispanic Vote. 

Hispanics have played a crucial role in modern elections, owing to their sheer numbers and geographic concentration. Yet despite their rising political power, both Republicans and Democrats have tended to misrepresent Hispanic America.

Many Republicans view Hispanics as undocumented, poor, and unwilling to assimilate. But many Democrats emphasize immigration as the sole issue of importance to the community and assume Hispanics are liberals.

In her new report, Michelle Diggles debunks the common misperceptions on both sides and offers a more nuanced view of Hispanic voters in America.

If Republicans abandon their stereotypes or Democrats don’t do the necessary work to keep Hispanic voters in their column, we could easily see this community returning to the ranks of swing voters.

Virginia & New Jersey: Democratic Warning Flags & Republican Opportunities

by Michelle Diggles,Third Way

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The narrative of 2013 thus far has been the victory of pragmatism over dogmatic adherence to ideology, moderation and bipartisan compromise over extreme partisanship. Those on the Left may be tempted to view their victory in Virginia as a demographic inevitability, running up numbers with voters who are all but guaranteed to be Democrats for life. But buried within the polling are warning signs for Democrats and opportunities for Republicans.

Governor-elect Terry McAuliffe won the 18-29 year-old vote by a bare margin of 45% to 40%. A surprising 15% voted for Robert Sarvis, which marked the highest level of support the libertarian candidate received from any age group. By contrast, President Obama won 60% of younger voters in 2008 and 2012 in Virginia. But last night’s election proves that President Obama’s large margins of victory among younger voters cannot be assumed to simply transfer to other Democratic candidates. McAuliffe may have secured a plurality of the youth vote, but he was down 15 points from President Obama’s margin.

Read more

Demography is Not Destiny

The last two presidential elections have left Republicans reeling and Democrats crowing. But can Democrats rely on demographic changes to consistently deliver them to power in future elections? Are Hispanics, Asians, and Millennials brand-loyal to the Democratic Party? Has an enduring liberal majority finally arrived?

Maybe not. 

Obscured within analyses of 2012 is a set of illusions about voters—illusions that could be dangerous and, if Democrats embrace them, could threaten the Party’s electoral prospects in the future. 

Read the full report

Obama Pollster: Romney’s ‘Harsh’ Immigration Stands Will Hurt Him

At our Inside Politics press breakfast this morning, President Obama’s “Pollster General” Joel Benenson said Mitt Romney’s harsh immigration stands will hurt him with Hispanics, but that his biggest vulnerability is being out of touch with ordinary voters. Read more from the National Journal here