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Personal Finances
Obama Independents were hit hardest by the recession early on. 
In 2008, the pain of the recession was already felt by Obama Independents more than any other segment of the electorate. Even though the recession had yet to hit many Americans, 58% of Obama Independents said their family’s financial situation was worse than 4 years ago—more than any group including Democrats (55%), who were the next closest. By contrast, only one-third of McCain Independents believed their finances had gotten worse, while 40% said they were the same as 4 years ago.

Personal Finances

Obama Independents were hit hardest by the recession early on

In 2008, the pain of the recession was already felt by Obama Independents more than any other segment of the electorate. Even though the recession had yet to hit many Americans, 58% of Obama Independents said their family’s financial situation was worse than 4 years ago—more than any group including Democrats (55%), who were the next closest. By contrast, only one-third of McCain Independents believed their finances had gotten worse, while 40% said they were the same as 4 years ago.

Obama Independents: 2004 PRESIDENTIAL VOTE 
Nearly half of all Obama Independents were not Democratic voters in 2004
President Obama won more swing Independents than Sen. McCain in 2008. McCain Independents were primarily Bush voters in 2004, but Obama Independents are more complex. Nearly half were not Kerry voters in 2004—31% voted for Bush or someone else, and 17% didn’t vote.

Obama Independents: 2004 PRESIDENTIAL VOTE 

Nearly half of all Obama Independents were not Democratic voters in 2004

President Obama won more swing Independents than Sen. McCain in 2008. McCain Independents were primarily Bush voters in 2004, but Obama Independents are more complex. Nearly half were not Kerry voters in 2004—31% voted for Bush or someone else, and 17% didn’t vote.

2008 Exit Poll Quick Fact: Obama Independents felt a connection to their candidate. 
Obama Independents felt a strong connection to Obama, while McCain Independents were distant from McCain. When asked “which candidate is in touch with people like you?” Obama Independents overwhelmingly chose President Obama (75%) in 2008. By contrast, just 49% of McCain Independents chose McCain.
Read more here by viewing the full report.

2008 Exit Poll Quick Fact: Obama Independents felt a connection to their candidate.

Obama Independents felt a strong connection to Obama, while McCain Independents were distant from McCain. When asked “which candidate is in touch with people like you?” Obama Independents overwhelmingly chose President Obama (75%) in 2008. By contrast, just 49% of McCain Independents chose McCain.

Read more here by viewing the full report.